How is this the case? Through the effective use of our personal data companies such as Apple, Facebook, Google, Amazon, Twitter etc are providing us a filtered view on the Internet.
Today the Internet only shows you information that it deems relevant to you based on your online connections and interactions. A good example is Google search results – for several years Google has been personalising the results it delivers. As Bill says today it is impossible to have separate personal and a professional presences online.
Bill raises some good points about how we can use the same data for good and for evil – see 7:50 in about divorce and bananas in the UK or 10:45 about HR’s use around flights risks.
The question I have for you is “How can you use the data you have in your organisation for good?”